Campaign

Fill a bookshelf

Support literacy programs that build strong foundational skills, reducing the risk of unemployment, low wages, and poverty.

Register your companyStart a digital campaign

What companies say

They filled a bookshelf. Here’s what they experience.

The impact in numbers

39, 531

learners served this year

(source: 2025 Annual Report)

97%

of children

say a United for Literacy program helped them

91%

of parents

rate our programs “excellent” or “very good”

100%

of adults

report improvement their reading skills

What is the issue?

One in eight children in Canada does not read at grade level.

Make a world of difference! You can get involved and raise funds to support literacy programs. Make a difference today and improve school performance with free literacy supports by:

  • Sending thousands of children to our Summer Literacy Camps
  • Distributing tens of thousands of brand-new, high-quality books to children

Every $30 donated during the Bookshelf campaign gives an hour of literacy support so a learner can gain valuable skills for success.

How does it work?

Four simple steps

  • Step 1

    Register your company

    Register your company by emailing us and be part of The Bookshelf campaign by helping to fill a bookshelf.
    We can assist you in raising funds through this corporate campaign. 

    Contact Us
  • Step 2

    Encourage your colleagues to donate.

    Every $30 donation provides a learner with support on their literacy journey. Donations over $20 will receive a charitable tax receipt once they are recorded online.

  • Step 3

    Give the donor a book decal for each $30 gift.

    Have them write their name on it and stick it on the decal bookshelf, which you can post on a wall in your office.

  • 04

    Not in the office?

    No problem! Go to our digital campaign and build your own team challenge.

    Start a campaign

What we provide

Everything you need to run your campaign

Once you register, you will receive:

  • A bookshelf display with shelf decals

    Each shelf holds up to 20 book decals. Let us know how many you’d like to start. More can be requested as needed.

  • Book decals

    To inspire giving and show your library growing in real time.

  • A personalized online fundraising page

    With a shareable link to your company’s fundraising page

  • A step-by-step guide

    To help you run your fundraiser (make announcements, put up posters, and encourage everyone to get involved and make an impact!)

  • Additional items

    Can be requested such as United for Literacy reading material, buttons, and posters. Please indicate what you’d like and how many.

  • Boost your campaign by

    • challenging different departments—or other companies—to raise more money. Give the winner a prize!
    • doubling the impact by having your company match all donations.

    We will recognize your company and donors on our website (unitedforliteracy.ca).

    Donations of $500+ will also be acknowledged in our annual report.

Have questions?

Have questions about the Bookshelf campaign or interested in another way to support literacy?

Contact Kathleen A. Provost, CFRE, MAdEd, Kathleen A. Provost, CFRE, MAdEd, Vice President, Philanthropy & Communications, at 1-800-555-6523 ext. 3393 or 1-902-872-0221, kprovost@unitedforliteracy.ca

Start a digital campaign